Startup State

Brand at work

Swag worth earning.

The Startup State brand at human scale. Stickers, hoodies, hats, mugs, and packs founders can wear into a meeting or a demo day. Produced on demand for GOED partners.

  • Sticker pack

    Stickers

    Sticker pack

    Six Utah designs. Die-cut vinyl. Start something here.

  • Backpack

    Bags

    Backpack

    Charcoal pack. Green mark on the front panel. Triangle side panels.

  • Desk mat

    Desk

    Desk mat

    Navy topographic field. Stitched edge. White mark in the corner.

  • Camp mug

    Drinkware

    Camp mug

    Forest green enamel. Navy rim. Triangle wrap on the lower half.

  • Ceramic mug

    Drinkware

    Ceramic mug

    White ceramic. Green stacked mark. Geometric pattern on the inner rim.

  • Insulated tumbler

    Drinkware

    Insulated tumbler

    Matte black. White mark. Triangle band at the base. Clear lid.

  • Water bottle

    Drinkware

    Water bottle

    Brushed steel. Black loop lid. Triangle grip band. Mark near the base.

  • Tee

    Apparel

    Tee

    Heather grey. Black chest mark. Triangle fade toward the hem.

  • Polo

    Apparel

    Polo

    Navy pique. White collar and placket. Patterned sleeve cuffs.

  • Hoodie

    Apparel

    Hoodie

    Charcoal pullover. Green chest mark. Patterned sleeves and hood lining.

  • Trucker hat

    Apparel

    Trucker hat

    Navy crown. White embroidered mark. Topographic brim. Mesh back.

  • Beanie

    Apparel

    Beanie

    Charcoal rib knit. White embroidered mark. Triangle field on the crown.

  • Canvas tote

    Bags

    Canvas tote

    Cream canvas. Black straps. Mark on the front, icon pattern on the sides.

  • Hardcover notebook

    Desk

    Hardcover notebook

    Matte black cover. Green mark. Small-icon lining on the inside back.

  • Coaster

    Desk

    Coaster

    Cream square. Topographic lines. Black mark in the center.

  • Phone case

    Desk

    Phone case

    Matte black. Green mark and topographic edges. Triple-camera cutout.

The patterns

Three brand patterns. One identity.

Topographical lines for backgrounds. Large gradient for statement art. Small icon repeat for surfaces and packaging.

Topographical lines

Contour lines on midnight. Used for hero backgrounds and landing surfaces.

Small icon

Mark glyphs in alternating rows. Used on sticker packaging and bag linings.